What we found in 247 Dutch online shops
We scanned 247 shops that carry one of the two Dutch e-commerce trust marks,
Thuiswinkel Waarborg and Webshop Keurmerk. One page per shop, the same
measurement for everyone. This is what came out.
-
3%
had no blocking problems at all.
-
3
kinds of blocking problems in the middle shop (median).
-
69%
had three or more.
Why we count kinds, not individual faults
One fault in a shop theme can appear forty times on a single page, once on
every product card. “Forty problems found” would be true and
misleading at the same time. So we lead with the number of
kinds of problem, with the number of places as a second
figure. That is usually good news as well: one change then fixes a lot at once.
Average number of kinds of blocking problems, by platform
| Platform |
Shops measured |
Average kinds |
| CCV Shop | 6 |
4.3 |
| Lightspeed | 24 |
4.2 |
| Magento | 51 |
4.0 |
| WordPress | 6 |
3.5 |
| Shopify | 32 |
3.4 |
| WooCommerce | 25 |
2.6 |
These six platforms together are 144 of the 247 shops we scanned. Please do not
read this as a league table: for CCV Shop and WordPress it is six shops each,
which is far too few to say anything firm. That is why the count is always
shown next to the average. What you see here is spread, not a platform that
stands out far enough to draw a conclusion from.